Quiksilver Ignite

Quiksilver Ignite

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QUIKSILVER IGNITE LFS 3 2 chest zip wetsuit many sizes US $199.95

Mens Quiksilver Ignite 3 2mm LFS Chest Zip Wetsuit US $227.95

QUIKSILVER IGNITE 3MM S T BOOTIES MOST SIZES CLOSEOUT US $35.00

NEW QUIKSILVER IGNITE 15mm TOP RASH GAURD Medium US $11.50

QUIKSILVER IGNITE 4 3 Hooded Wetsuit sizes XL XXL new NWT US $199.99

QUIKSILVER IGNITE 5MM BOOTIES new most sizes US $50.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit XS US $255.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit M US $255.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit ST US $255.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit S US $255.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit MS US $255.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit LT US $255.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit LS US $255.00

Quiksilver SS Wetsuit IGNITE 2M BackZip FGR ST NWT US $129.99

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4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit 3XL US $255.00

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit XL US $255.00

QUIKSILVER IGNITE 2mm Wetsuit Socks size S new NWT US $35.00

QUIKSILVER IGNITE 2 2 S S fullsuit many sizes NEW US $129.99

4 3mm Mens Quiksilver IGNITE Hyperstretch Wetsuit 2XL US $255.00

Unless you're using all exact matches for your keywords (i.e. putting your keywords between square brackets like this [keyword]) you should definitely have negative keywords in your Ad Groups. If you put your keywords between square brackets, you will only get impressions on searches for exactly what's between those brackets, i.e. if your keyword is [red cars], your ad will not be triggered if someone searches for "cars" or "blue cars".

Exact matches are great, because you can zero in on exactly what people are looking for. However, if you're only using exact matches, you may be losing out on a lot of great keywords which you haven't thought of. As a very simplified example, we can use someone selling cars again. Say your keyword is "car" (minus the quotes), if you're bidding enough, your ad could trigger any search with the word "car" in it. You may think this is great, because now you're going to get your ad showing up more often, but this is not at all what you want.

If you're doing any sort of advertising that requires keyword research, and you don't know what wordtracker is, bookmark that page now. Wordtracker gives the most comprehensive collection of search engine data currently available.

Type "car" (without the quotes) into the keyword box and click search. Take a look at the list below, and let's say you're selling new cars. If you're selling new cars, what would be the point in your ad appearing for someone who searches for "used cars" or "car rentals"? There wouldn't be. Again, sure you might think that this is going to increase the number of impressions your ad gets, but you don't want a massive amount of useless impressions. If you're getting a ton of impressions and no one is clicking on your ad, your Click Through Rate (CTR) is going to go down. The worse your CTR, the poorer the quality of your ad, and hence with Google, the more you're going to have to pay for your keyword. Moreover, if someone searching for used cars does click on your ad for new cars, it's very unlikely they're going to buy a new car, and you're just wasting money on clicks.

As we can see from the WordTracker results, if you're advertising new cars, there are a lot of irrelevant keywords you don't want your ad to appear for. In Google AdWords, to prevent your ad from showing for certain keywords, you want to ad that keyword with a "-" sign in front of it, i.e. for this example you would ad –used, -rental, -insurance, -cool, and so on.

I realized the massive importance of negative keywords when I created an ad promoting an alternative to the Multi Level Marketing (MLM) company Ignite. I wanted my ad to appear for search terms relevant only to Ignite the company. As you can imagine however, there are lots of searches for the word "ignite" which do not have to do with this company. Type "ignite" (minus the brackets) into WordTracker. We get results for searches on whether oxygen ignites, how gunpowder ignites, people having trouble igniting their furnaces, Nike Ignite golf clubs, and so on. If I hadn't gone through this list and added all of the irrelevant keywords into my list (with – signs), I would have gotten a lot of unwanted impressions, which would have seriously lowered my CTR with Google.

That's the basic principle of negative keyword research. There won't be any harm in adding irrelevant terms to your Ad Groups, so do the proper research and improve your CTR.

Matt Mossop is a professional internet marketer and successful home-based business owner. Need Google AdWords Help? Check out Matt's Popular Blog to see how he can provide you with your own lucrative niche-targeted Google AdWords campaigns => MossopBlog.com

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